Councilman Eric Garcetti is known for embracing the new, from the minimalist lines of his Echo Park home to his frequent Twitter and Facebook posts. So, it may not be too surprising that Garcetti's council office wanted to update the city's traditional Mexican Independence Day celebration known as El Grito to appeal to the iPod generation. Of course the September 15 event will include mariachis, the ringing of the "rebellion bell" as well as the traditional VIP reception with the council members and mayor. But the El Grito celebration that Garcetti and council member Jan Perry are sponsoring will also feature the electronic rhythms of the Tijuana-based Nortec Collective (shown in the video above) and the sounds of Chicano rock band Quetzal, according to a press release issued by the council offices:
"This year, Los Angeles’s event will celebrate tradition while embracing a new urban approach to the traditional festivities. The hip, experimental sounds of Nortec Collective and local favorite Quetzal will blend with the traditional, vibrant sounds of Mariachi Reina de Los Angeles and the energetic sounds of K-Paz de la Sierra, lending a new twist to an event that has become a tradition for Los Angelenos."
Julie Wong, Garcetti's press secretary, said the injection of some modern music was a collaborative effort that involved the two council offices and El Grito's event organizer. "Council members Garcetti and Perry wanted to include some fresh music to attract a broader audience to the event (while still maintaining the traditional components of the event)," Wong said in an email. "Our offices worked together (along with our event producers) to select the musical groups and reach out to them to see who was available."