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Wednesday, June 17, 2009

Neighborhood council turns the Gold Line into an advertising vehicle

The Arroyo Seco Neighborhood Council, which includes Mt. Washington and Montecito Heights, has launched a new outreach campaign featuring ads placed on Metro Gold Line trains, according to CityWatch. The posters for the the "Make A Difference" campaign were created by a local artist and encourage residents to get involved: “Build a community garden. Prepare for an emergency. Support the arts. Hold a festival. Preserve local history. Pay for a school program. Make a difference. Have fun.”

The story did not say how much the posters and ad space on the trains, which carry about 40,000 people daily, cost. However, a Mika Color, a printing company in Hermon, provided a discount on printing and the firm responsible for selling ad space on the trains helped the neighborhood council to "make ends meet."

Photo from the Arroyo Seco Neighborhood Council website.

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