If you think finding a mate is hard, try attracting a supermarket

The folks behind the community web site for Hermon (What do you mean you've never heard of Hermon?) have launched a public appeal for a neighborhood supermarket to serve their tiny neighborhood tucked between Monterey Hills and South Pasadena. They have an empty, 24,000-square-foot building on Monterey Road already in mind. Here's the pitch:

"Single, hungry community seeking a fresh start with new, financially stable market chain willing to be the center of our life. LIKES: clean aisles and fresh produce, reasonable prices, and a willingness to adapt to a diverse clientele. DISLIKES: spending $25 million in food from stores in other neighborhoods, produce that's not fresh and delicious, aisles not packed with local residents."

If Hermon is also looking for a market mate named "Joe" the community better prepare itself for a lot of competition and rejection.